When bringing together our new website, we looked for ways to share the impact of stories, as a way to bring brands, ideas and marketing to life. We soon discovered a well trodden path of historical and contemporary figures who have extolled the virtues of story and decided to share some of their ideas alongside some of our work.
Our short splash video didn’t give us the space to properly cite each of the thinkers behind the quotes so we thought we’d put together a quick blog post to share more details about each of the ideas we shared.
“Storytelling is the most powerful way to put ideas into the world.”
“At its very core, marketing is storytelling”
“Stories have the power to empower & humanise”
“Sometimes reality is too complex. Stories give it form.”